001Color Theory
Why Gray Is the New Blonde
Embracing natural silver with intentional toning techniques that celebrate rather than cover.
4 min read
Catalogue
The Menu
Every service is a conversation between craft and identity.
S-01
Hair
Precision Cut
Architectural haircuts shaped to your bone structure. Scissor-cut finish, no compromise.
60 min
From €65All Hair TypesUnisex
S-02
Color
Color Systems
Balayage, toning, bleach & bond. We engineer color that grows out beautifully.
90–150 min
From €110Custom FormulationBond Care
S-03
Skin
Skin Protocol
Deep skin analysis followed by a targeted facial ritual. Clinical results, sensory experience.
75 min
From €85UnisexPlant-Based
S-04
Grooming
Beard Architecture
Shape, define, and condition. Straight-razor finish with hot towel ritual included.
45 min
From €45Men's GroomingRazor Finish
S-05
Treatment
Scalp Ritual
Dermal massage and plant extract treatment that rebalances the scalp ecosystem.
50 min
From €70HolisticAll Types
S-06
Package
Full Edit
The complete FORMA experience: cut, color, skin, and a take-home ritual kit.
3 hrs
From €195Most PopularGift Option
About
The Studio
Designed for focus. Built for trust.
FORMA opened in 2014 as a response to the noise of mainstream beauty. We believe in fewer products, more skill. Slower rituals, lasting results. Our Zürich-inspired space strips everything back to what matters: the person in the chair and the artisan behind it.
Clean Chemistry
Every product is vegan, cruelty-free, and sourced from certified organic farmers.
Swiss Precision
Technique is everything. We train quarterly with guest educators from Basel and London.
Gender Neutral
Pricing by time and complexity — never by gender. All bodies, all identities, welcome.
We are not a salon. We are a studio practice.— Margot & Elia, Founders
Studio InteriorZürich
Method
How It Works
Three steps from first contact to lasting impression.
Consult
20-minute discovery call or in-studio consultation. We map your hair history, skin type, and style intent.
Create
Your session. Unhurried, deliberate, personal. Every decision explained. Every product justified.
Maintain
A bespoke aftercare plan. Follow-up check-in at 6 weeks. You leave knowing exactly how to sustain the result.
Field Notes
Field Notes
Observations from the studio floor.
002Skin Science
The Case for Doing Less
How a stripped-back routine of three products outperforms a 12-step shelf of confusion.
6 min read
003Craft
Scissor Over Clipper: The Argument
Technique deep-dive into why hand-finishing creates hair that moves differently — better.
5 min read
Voices
Client Words
A
FORMA changed how I think about my hair. It's not maintenance anymore — it's a practice.
Alexei V.
Architect, Berlin
S
First salon I've been to that doesn't upsell. They tell you exactly what you need and nothing more. Rare.
Simone K.
Creative Director
T
The skin protocol was genuinely the best facial I've ever had. Results lasted three months.
Tom R.
Photographer
N
I've been coming every six weeks for four years. The consistency is remarkable — and the team actually knows me.
Nadia F.
Musician
Reservations
Reserve Your Session
Slots are limited. We work with 8 clients per day.
New clients receive a complimentary 20-min consultation.
"Every session begins with a conversation."